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Monday, 27 November 2017
Wednesday, 28 December 2016
10 Best Digital Marketing Case Studies in India 2016
You’ve got lots of goals to success, and only so many hours in the day to get there. So you put your bow down, get observed and , and get your goals.
At the same time, it’s important to let yourself be inspired by others.
Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 10 amazing marketing campaigns and experiments in india—and the amazing people who dreamed them up. Read on, and get inspired to add your own innovative contribution to this list!
BABA RAMDEV – NEW AGE MARKETING GURU
There are businessmen, there are business visionaries and afterward are individuals who abandon you talking, ‘what simply happened!’.
Today Baba Ramdev’s Patanjali is clearing endlessly everything in its way. From nearby stores to Amazon, Patanjali Products are all over the place.
The item quality is best in the breed, the costs focused and the dissemination chain is most likely the principal that equals even the Cola majors.
For as long as a decade, Baba Ramdev did not concentrate on announcing that his image was the best. Rather, he let us know about the shades of malice of MNCs.
The temperances of items made in India, the defilement of corporates, the misuse of ranchers, the malignant impacts of manures and chemicals and pretty much everything that encompassed his items.
He just demonstrated to us the reasons and left us all alone to investigate his items.
Mastermind Gameplan:
It’s just plain obvious when somebody compels you to experiment with an item you may have an inclination to reject it as ‘overselling’.
In any case, here no-one was pushing anything; just a domain was made where you needed to check whether another to above indecencies was usable.
You may have been impacted by the trepidation of infections or you may very well have been sufficiently enthusiastic to disregard all malicious US firms.
Whatever the reason, you as of now had a positive situation to attempt the “Patanjali” items.
Now “Brand Patanjali” had ready buyers
Yes, they were not the panacea of everything as (frequently) guaranteed, but rather the toothpaste was on a par with some other in the business sector, just like the oils, similar to the concentrates, and as was everything else.
What’s more, think about what, Patanjali over waged even its own fabulous record in the circulation office.
Parachute Advansed #KhulKeKheloHoli
This Holi, Parachute Advansed, the hair oil brand from Marico rolled out a memorable 3-minute film called #KhulKeKheloHoli, in which it encouraged people to let go their inhibitions and play with colours like no one’s watching. The film set in an old age home was received positively. On social, a Dubsmash contest invited users to share their holi song videos, while a blogging contest asked people to share stories of their childhood holi festival celebrations.
The brand leveraged the long standing association of oiling before Holi for damage free great hair and took it a step further by encouraging consumers to relive the original spirit of Holi and enjoy the festival to its fullest fervour.
Making the emotional story come alive in addition to television advertisement was a long format digital film that garnered 6.5 Million views. The campaign supported by outdoor, mobile, on ground and e-commerce activations has been one of our most talked about campaigns.
HDFC Life #MemoriesForLife
In a long-termed vision, HDFC Life built a digital platform called ‘Memories for Life’ where one can leave memories for their loved ones in the form of recorded videos and text messages. One can record their messages online or create a scrapbook for their messages, and schedule them to be sent to their chosen recipient. At the centre of the campaign is a touching 2-minute film, while social amplification was being achieved via contests. People were invited to leave messages for their loved ones for Valentine’s Day….
The digital platform will be launched via an integrated campaign designed for both offline and online media. With this, Leo Burnett continues to create acts and solutions that trigger a larger and much sought-after change for brands.
The idea comes from the customer understanding that often a lot is left unsaid in the strife for securing the future of loved ones. Here’s how it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it, and HDFC Life is committed to ensure its delivery.
This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money
Mahindra Mojo #BornForTheRoad
This May, Mahindra Two Wheelers launched a stylish campaign called “Born for the Road,” for its flagship 300 cc tourer motorcycle, Mahindra MOJO. The campaign celebrated the spirit of riding with a MOJO Tribe anthem, while a choice of trails across the country served to bond the tribe. A website and a mobile app together served as a one-stop destination for all aspiring touring enthusiasts and a place for the MOJO tribe to share their trail stories.
Speaking about the campaign, Naveen Malhotra, Sr. General Manager – Marketing and Product Planning, Mahindra Two Wheelers said, "Our highly impactful brand campaign for Mahindra Mojo has been created to generate high consumer awareness and promote the brand ethos. This ‘Born For The Road’ campaign brings alive the trademark features of the MOJO that are loved by our customers. The unique concept of promoting brotherhood in an engaging manner is sure to grab the attention of viewers. In our endeavour to reach out to a wider and younger audience, we have supported this new campaign by engaging various social media platforms through innovative initiatives like #BornForTheRoad and SpinTheKnife.”
Amazon India ‘#WeIndians’
This April, the ecommerce giant had launched a quirky digital driven campaign, ‘We Indians’ that celebrated our weird cultural traits, while a series of films sought to address our major concerns about online shopping. Each of the videos captured our distinct quirks and tied it back to the brand: a woman crossing the road by using her hand as a stop signal, a man booking himself a seat on a crowding bus by dropping a handkerchief from the window, and many more. Visuals and contests helped amplify the buzz on social media.
Commenting on the launch of the campaign, an Amazon India spokesperson said, “Our brand always tells a story that the customers feel connected to and in a manner that is simple to understand and relevant. It’s about being a part of their lives at the right time and at the right place. On the same lines, our new campaign theme, #WeIndians, conveys many benefits that Indian consumers seek while making their purchase decisions, including original and genuine products, convenience of easy returns and experience of fast and on-time delivery.
“As always, the new campaign takes the route of everyday situations in an Indian consumer’s life and the customer’s intrinsic responses to these situations,” the spokesperson went on to say, adding, “Continuing with Amazon.in’s trademark desi style, #WeIndians campaign effectively celebrates Indian style, using interesting narratives and established how our offerings and services are in complete sync with what the consumer wants.”
Lenovo India ‘#ScienceOfCool’
For the Yoga 900 and Tab 3 PRO digital promotions, Lenovo India went full out on videos decoding cool with the help of stand-up comedian Sahil Shah. Sahil tried to decode the science behind viral videos on the internet, users were invited to share their favourite videos, everything was housed at the ‘Science of Cool’ portal, the playlist also had cool videos describing the new devices’ features. Engagement was built with fun, creative contests.
According to Lenovo, the machine that comes with an Intel Core i7 processor is the thinnest and lightest 13-inch Windows 10 convertible laptop. Priced at Rs. 1.22 lakh in India, the machine has been aimed at lifestyle users rather than professionals added The Financial Express.
To promote this machine and the Yoga Tab3 Pro, a multimedia masterpiece, Lenovo India launched the ‘Science Of Cool’ digital campaign in association with its digital agency Experience Commerce.
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Lipton Ice Tea #100DaysOfSummer
This summer, the ice tea maker launched a massive #100DaysOfSummer campaign associating itself as the beverage of the season. The brand refreshed traffic cops at the busiest junctions and captured the story on a video, inviting people to do the same for strangers. Social media was populated with videos, visuals, gifs that included chilled beverage recipes, hilarious skits and more with Lipton Ice Tea by comedian Jose, magician Neel and recipe maker Shailarna.
There are a set of awesome people, for whom its business as usual even if its a 40 degree day. You could feel like you’re moments away from a heat stroke, but these phenomenal citizens continue to toil away, without a crib. Traffic cops.
There’s far too little ever being said about them or done for them. Lipton did a really thoughtful campaign, saluting the spirit of these unsung heroes in a simple, sweet and fun way. They distributing bottles of ice tea to these unsung heroes and through this commendable gesture they encouraged viewers to go ahead and do the same and help these heroes of our streets.
Britannia Good Day #SmileMoreForAGoodDay
This September, Britannia Good Day had launched “Smile More For a Good Day” with brand ambassador Deepika Padukone to reinforce the importance of smiling more often. On social media, Good Day began spreading the word with engaging visuals. Social influencers from various walks of life were also leveraged to amplify the new brand philosophy.
Britannia Good Day believes that we live in a world where Pokemon are easier to find than smiles and asks if we smile enough? Bringing one of the kindest and simplest gestures known to mankind to the fore is Britannia Good Day's new campaign Smile More for a Good Day.
Through this campaign, the brand attempts to bring back the smiles that have faded from people's lives and encourages them to smile more. Aligned to the brand's philosophy 'It's a smile that makes a Good day', the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.
TATA Salt #NamakKeWasstey
This Rio 2016, Tata Salt, one of the sponsors of the Indian Olympics contingent, had launched ‘Namak Ke Waastey’, an integrated campaign to build awareness, pride and respect for our athletes. Compelling stories talked about four Olympics aspirants and what they’ve undergone to be at the level they are at. Prior to unveiling the video stories, teaser visuals asked users to identify the athletes with the help of the given clue. Later cover photos were made available for download.
Indian Olympic participants often hail from humble backgrounds and tirelessly work towards their goal to win a medal for the country. This they do with their sheer passion for sports and love towards the country, and often with minimal support. To encourage such passion, Tata Salt has, therefore, tied up with the India Olympics Association (IOA) as the sponsor of the Indian Olympics contingent. Through this ad campaign, the brand aims to generate awareness about less sensational sports and win mass support for the players representing the nation at Rio this year.
Vodafone IPL 2016
Vodafone, sponsor for Vivo IPL 2016, indulged in a range of offline and online engagement activities this IPL. It created a cheer slogan, #Hakke Bakke to help spread the joy and spirit of cricket amongst fans and promoted it via influential YouTube channels. Cricketers and celebrities were roped in to show their moves too; in partnership with Twitter, it rolled out Zoozoo emoji for every tweet with #BeSuper and #HakkeBakke.
Key highlights of the campaign
Vodafone SuperFan: The Vodafone SuperFan is back this year too. Vodafone customers can win a money-can’t-buy experience of watching the IPL match with full hospitality, meet the winning captain and get an autographed match ball. Customers need to simply SMS SUPERFAN to 199 and the winners will be selected basis a lucky draw.
Vodafone FanArmy: Vodafone also gives an opportunity to customers participating in the Vodafone SuperFan to be a part of the Vodafone FanArmy.
Vodafone SuperAlbum: One of the marquee initiatives this IPL is the Vodafone SuperAlbum. Click a picture with Zoozoo and be part of the Guinness World Record. Spot the Zoozoo at stadiums where the matches are being held and at Vodafone stores near you. Click a picture and become a part of the world’s largest online photo album with a mascot/ mannequin.
Dance to #HakkeBakke: Vodafone has specially created a cheer slogan – ‘Hakke Bakke’, to help spread the joy and sprit of cricket amongst fans. This anthem will be promoted across all mediums, including an online video featuring popular dance artist of film ‘ABCD’ fame – Lauren Gottlieb. As the tournament progresses, Vodafone will give an opportunity to the fans to become a part of Vodafone SuperCheer.
Vodafone SuperCheer: Cheer for your favourite IPL team with specially created Vodafone SuperCheer slogan. Vodafone SuperCheer also invites fans to create a crowd-sourced mash up video of the Vodafone Cheer Slogan. Record the Cheer with Dubsmash or any other relevant medium in your own renditions and become part of a music video with stars.
Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008.
Monday, 5 December 2016
What is Directory Submission in SEO?
Directory submission is helpful for increasing PR and SERP. Even all directories do not help in ranking because some are automated approve directories. High PR, Dofollow and fast or regular caching directories are more helpful.
Suppose, your site is approved by a high directory and it is fast caching by Google and other major search engines as well and the page or category where your site is submitted is also cached then it will notify to google for your site. Same thing happens with at least 50 web directories means 50 times google bot know about your sites and such it helps to improve your ranking and PR because 50 web directories are giving your reference to google and now your site is well know for google as well.
Blog directory submission is the process of listing your site to various directories or databases under the correct category or sub category. Be sure to submit your site under the most appropriate category to take the full advantage of blog directory submission. Check this directory submission process:
Blog directories make your blog visible beyond the realms of your own blogging circle. Here are some of the benefits of joining blog directories that make the process do lucrative.
Most blog directories are manually supervised for any wrong submissions. Hence, these sites are spam free and are a potential source of building SEO friendly backlinks. Some blog directories also provide dofollow backlinks. Imagine what benefit can getting the 10 dofollow backlinks from 10 submissions have on your blogs ranking in the SERPs.
Let’s face it. Your audience is the key to your blog’s existence. You have your own set of audience from a particular demographic region. How about crossing those limits and getting seen by an even larger audience.
Blog directories display your site for every related search query on their database. That means more chances of getting noticed by audiences that would otherwise have no idea on your blog.
Some web directories are so active and because these directories are popular and usually have quality blog submissions these are the best (and easiest) places for businesses to look for paid review postings.
Since you are a member of these directories your website is visible to these brands. The chances are higher you get business opportunities from them like sponsored reviews or banner advertisements on your blog.
Considering the above facts, we can say that submitting your blog to directories can help you in getting review requests. Moreover, they increase chances of your blog getting discovered so you have an increased audience base.
An increase in audience is directly proportional to increase in earnings through any monetization method you have set up on your blog.
Blog directory submission is the process of listing your site to various directories or databases under the correct category or sub category. Be sure to submit your site under the most appropriate category to take the full advantage of blog directory submission. Check this directory submission process:
What is the Use of Directory Submission in SEO?
Blog directories make your blog visible beyond the realms of your own blogging circle. Here are some of the benefits of joining blog directories that make the process do lucrative.
1) Get quality and safe backlinks;
Most blog directories are manually supervised for any wrong submissions. Hence, these sites are spam free and are a potential source of building SEO friendly backlinks. Some blog directories also provide dofollow backlinks. Imagine what benefit can getting the 10 dofollow backlinks from 10 submissions have on your blogs ranking in the SERPs.
2) Getting massive exposure:
Let’s face it. Your audience is the key to your blog’s existence. You have your own set of audience from a particular demographic region. How about crossing those limits and getting seen by an even larger audience.
Blog directories display your site for every related search query on their database. That means more chances of getting noticed by audiences that would otherwise have no idea on your blog.
3) Chances of getting review requests or paid post opportunities:
Some web directories are so active and because these directories are popular and usually have quality blog submissions these are the best (and easiest) places for businesses to look for paid review postings.
Since you are a member of these directories your website is visible to these brands. The chances are higher you get business opportunities from them like sponsored reviews or banner advertisements on your blog.
4) Increase in blog’s overall earnings:
Considering the above facts, we can say that submitting your blog to directories can help you in getting review requests. Moreover, they increase chances of your blog getting discovered so you have an increased audience base.
An increase in audience is directly proportional to increase in earnings through any monetization method you have set up on your blog.
Sunday, 4 December 2016
Sunday, 20 November 2016
Does Digital Marketing Have Future?
Hi, I think, not just me but lot of marketers here would agree that Digital Marketing trend will stay here for long and its scope is not limited for sure. However, if you want to make career or already working as Digital Market, it is time to think out of the box because there will be immense competition.
The positions in the field of Digital Marketing are already getting vast. From ecommerce managers to product managers and lead specialist to Digital Directors, you’ll have many opportunities in the years to come. Apart from good, not just good but great skills, you must be passionate and creative enough to help your organization to gain competitve edge over others.
While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 30% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late.
The Future of Digital Marketing
The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex. By the time a marketer is able to work through and solve for today;s challenges, the window of opportunity to execute and reach key audiences is likely to have passed.
Wednesday, 16 November 2016
SEO On - Page Optimization
On - Page Optimization
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. See also Suite Content Optimization. Offpage Optimization.
a) Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
- Keep it within 60 characters
- Keep it in Title Case
- Place the keyword close to the beginning of the Title
- Keep the brand name in the title (at the end)
- Make it compelling enough to click
b) Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. for instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. for instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
- Meta description should be like short summary of the page. It should explain all the elements of the page in 2 sentences.
- Keep it within 160 characters
- Keep it in sentence case
- Place the keyword close to the beginning of the Meta Description
- Keep the brand name in the title (at the end)
- Make it compelling
c) URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results; however that is not the only factor.
URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence. For example, site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results; however that is not the only factor.
URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence. For example, site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
d) Heading Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. Many crawlers use them to differentiate important content.
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. Many crawlers use them to differentiate important content.
e) Body Content
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
f) Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can use these images to help improve your site SEO.
All your uploaded images should have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can use these images to help improve your site SEO.
All your uploaded images should have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
g) Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
Thursday, 10 November 2016
Day4 On Digital Ready
day 4,I learned about the brief introduction about SEO(Search Engine Optimization) &The use of key elements in SEO....
SEO(Search Engine Optimization):-
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
Algorithms:-
Search engines use algorithms to calculate how worthy a page is to a relevant search query. There are hundreds of factors (Google uses over 200 ranking factors) that are used to calculate the authority of a webpage, and PageRank (based on a scale of 0 – 10) is one of them.
Google assigns PageRank to every webpage it crawls. When another website links to your website, some of its PageRank is passed on to you. The more sites there are out there linking to you, the higher your PageRank will be and the more trustworthy your site will look to search engines.
Crawling:-
Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from billions of pages around the web.
Indexing:-
Search engines then store the information it collects into its index.
Ranking:-
When a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.
The order in which the pages are displayed are calculated by search engine algorithms, taking into account hundreds of ranking factors. Each page is then given a ranking score.
In order to rank highly on the search engines, your site needs to score higher than all the other sites that are eligible to show up for a relevant search query.
The use of Key words in SEO:-
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.