On Day3,I learned how to perform Marketing Activites.To do so we have various Media types,Those media types are classified into three groups.
- Earned Media
- Owned Media
- Paid Media
Earned Media:-
Earned media is any publicity you haven't paid for that's owned and created by a third party. Earned media is now that customer tweet about "the best brunch EVER!" at a particular restaurant that got several retweets and favorites. It's also that horrible Yelp review. And it's that technology blogger's "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. And it's still traditional media sources like magazines and newspapers, although those audiences have been steadily decling.
Owned Media:-
Owned media is content you’re in full control of. Think of content for your company website, your blog, and your social media accounts.
While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. These assets offer a more controlled -- but not overly promotional -- message about your company.
Paid Media:-
While today’s media influx may make it difficult to get your company’s message heard organically, it also brings with it an influx of methods to promote it. Paid media serves as a method for promoting content and driving exposure. And there are variety of paid techniques you can use to amplify your owned media and help you win more earned media.
For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest. It all depends on where your target audience is the most active and engaged with your brand.
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