One day 2,
I learned that Question to Ask When Creating Buyer Personas.The following are questions to ask the buyer
- Please describe your business in 1 or 2 sentences
- What would you like to be known for? (USP)
- How much are you spending per month for customer acquisition?
- Which channel has been giving you the most desired results?
- Who are your target customers ?
- Name 3 of your nearest and major online competitors?
- What are the basic keywords you want to rank for?
- What is your Digital Marketing Budget for the next 12 Months?
These questions are very important to be answered in detail from the client as this will help you align your digital marketing strategy with their corporate strategy. It will also help you analyze how much work is required to achieve the desired goals.Especially in the case of hard core SEO, these questions are extremely important as the answers to these will help you understand what your client actually wants and how they see things. If your client’s expectations and view is contradicting the data you have collected, you can talk to them and discuss the findings.
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