Does Digital Marketing Have Future?

Hi, I think, not just me but lot of marketers here would agree that Digital Marketing trend will stay here for long and its scope is not limited for sure. However, if you want to make career or already working as Digital Market, it is time to think out of the box because there will be immense competition.

The positions in the field of Digital Marketing are already getting vast. From ecommerce managers to product managers and lead specialist to Digital Directors, you’ll have many opportunities in the years to come. Apart from good, not just good but great skills, you must be passionate and creative enough to help your organization to gain competitve edge over others.

                

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 30% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late. 

The Future of Digital Marketing

The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex. By the time a marketer is able to work through and solve for today;s challenges, the window of opportunity to execute and reach key audiences is likely to have passed.

To help marketers make sense of all the noise and gain best practices to adapt in today’s landscape, we held a series of panel discussions across the globe to foster peer discussion on “The Future of Digital.”  We checked back in with several of our panelists to get their take on predictions for next year and see where they stand on interpreting the future of digital and the role of technology.

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SEO On - Page Optimization

On - Page Optimization

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. See also Suite Content Optimization. Offpage Optimization.

a) Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc. This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

• Keep it within 60 characters
• Keep it in Title Case
• Place the keyword close to the beginning of the Title
• Keep the brand name in the title (at the end)
• Make it compelling enough to click

b) Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. for instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.

• Meta description should be like short summary of the page. It should explain all the elements of the page in 2 sentences. 
• Keep it within 160 characters
• Keep it in sentence case
• Place the keyword close to the beginning of the Meta Description
• Keep the brand name in the title (at the end)
• Make it compelling 

c) URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results; however that is not the only factor.

URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence. For example, site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

d) Heading Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally, H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. Many crawlers use them to differentiate important content.

e) Body Content
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

f) Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can use these images to help improve your site SEO.

All your uploaded images should have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images. You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

g) Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

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Day4 On Digital Ready

day 4,I learned about the brief introduction about SEO(Search Engine Optimization) &The  use of key elements in SEO....

SEO(Search Engine Optimization):-

                                                    Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

       

Algorithms:-

                  Search engines use algorithms to calculate how worthy a page is to a relevant search query. There are hundreds of factors (Google uses over 200 ranking factors) that are used to calculate the authority of a webpage, and PageRank (based on a scale of 0 – 10) is one of them.

Google assigns PageRank to every webpage it crawls. When another website links to your website, some of its PageRank is passed on to you. The more sites there are out there linking to you, the higher your PageRank will be and the more trustworthy your site will look to search engines.

Crawling:-

           Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from billions of pages around the web.

Indexing:-

               Search engines then store the information it collects into its index.

Ranking:-

                When a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.

The order in  which the pages are displayed are calculated by search engine algorithms, taking into account hundreds of ranking factors. Each page is then given a ranking score.

In order to rank highly on the search engines, your site needs to score higher than all the other sites that are eligible to show up for a relevant search query.

The use of Key words in SEO:-

                                                     

Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.

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Day3 On Digital Ready

      

                    On Day3,I learned how to perform Marketing Activites.To do so we have various Media types,Those media types are classified into three groups. 

•   Earned Media

•   Owned Media

•   Paid Media

                           

Earned Media:-

                              Earned media is any publicity you haven't paid for that's owned and created by a third party. Earned media is now that customer tweet about "the best brunch EVER!" at a particular restaurant that got several retweets and favorites. It's also that horrible Yelp review. And it's that technology blogger's "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. And it's still traditional media sources like magazines and newspapers, although those audiences have been steadily decling. 

Owned Media:-

                  Owned media is content you’re in full control of. Think of content for your company website, your blog, and your social media accounts.

                  

                        While owned media content can take on a variety of forms -- blog posts, case studies, whitepapers, etc. -- the primary goal of this content is to continue providing value to leads as they move down the funnel. These assets offer a more controlled -- but not overly promotional -- message about your company.

                 

Paid Media:-

                While today’s media influx may make it difficult to get your company’s message heard organically, it also brings with it an influx of methods to promote it. Paid media serves as a method for promoting content and driving exposure. And there are variety of paid techniques you can use to amplify your owned media and help you win more earned media. 

             

              For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest. It all depends on where your target audience is the most active and engaged with your brand.

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Day2 On Digital Ready

One day 2,

I learned that Question to Ask When Creating Buyer Personas.The following are questions to ask the buyer

• Please describe your business in 1 or 2 sentences
• What would you like to be known for? (USP)
• How much are you spending per month for customer acquisition?
• Which channel has been giving you the most desired results?
• Who are your target customers ? 
• Name 3 of your nearest and major online competitors?
• What are the basic keywords you want to rank for?
• What is your Digital Marketing Budget for the next 12 Months?

These questions are very important to be answered in detail from the client as this will help you align your digital marketing strategy with their corporate strategy. It will also help you analyze how much work is required to achieve the desired goals.Especially in the case of hard core SEO, these questions are extremely important as the answers to these will help you understand what your client actually wants and how they see things. If your client’s expectations and view is contradicting the data you have collected, you can talk to them and discuss the findings.

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My First Day Activites in Digital Ready

On Day 1, i found myself surrounded by  intelligent and passionate individuals,who were ready and willing to help guide me into the the world of all things digital.......

Teaching:-

 when i come to teaching i experienced an beautiful teaching which i never experienced in my past.i learned description about

•  what is digital marketing?
• why digital marketing is important
• digital marketing vs traditional marketing
• types of digital marketing

                                          

what is Digital Marketing?

                 Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and convert them..  

why Digital Marketing is important?

               Digital media is so pervasive that consumers have access to information any time and any place they want it.Digital media is an ever-growing source of entertainment ,news, shopping and social interaction, and  consumers are now exposed not just to what the media,friends,relatives,peers,etc....

Digital Marketing vs traditional marketing?

              The differnces between digital marketing and tradtional marketing are obvious.one focuses on web and the other focus on media like print,television ,radio,and direct mail.both share similar goals.Digital marketing and traditional marketing are used to attract qualified customers and bulid brand awareness in your market,and they work together to power sucessful marketing results..

Types of Digital Marketing:-                                 

• SEO (search engine optimization)
• Social Media
• Online Advertising
• Email marketing
• Mobile marketing

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