10 Best Digital Marketing Case Studies in India 2016

You’ve got lots of goals to success, and only so many hours in the day to get there. So you put your bow down, get observed and , and get your goals.

At the same time, it’s important to let yourself be inspired by others.

Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 10 amazing marketing campaigns and experiments in india—and the amazing people who dreamed them up. Read on, and get inspired to add your own innovative contribution to this list!

BABA RAMDEV – NEW AGE MARKETING GURU

There are businessmen, there are business visionaries and afterward are individuals who abandon you talking, ‘what simply happened!’.

Today Baba Ramdev’s Patanjali is clearing endlessly everything in its way. From nearby stores to Amazon, Patanjali Products are all over the place.

The item quality is best in the breed, the costs focused and the dissemination chain is most likely the principal that equals even the Cola majors.

For as long as a decade, Baba Ramdev did not concentrate on announcing that his image was the best. Rather, he let us know about the shades of malice of MNCs.

The temperances of items made in India, the defilement of corporates, the misuse of ranchers, the malignant impacts of manures and chemicals and pretty much everything that encompassed his items.

He just demonstrated to us the reasons and left us all alone to investigate his items.

Mastermind Gameplan:

It’s just plain obvious when somebody compels you to experiment with an item you may have an inclination to reject it as ‘overselling’.

In any case, here no-one was pushing anything; just a domain was made where you needed to check whether another to above indecencies was usable.

You may have been impacted by the trepidation of infections or you may very well have been sufficiently enthusiastic to disregard all malicious US firms.

Whatever the reason, you as of now had a positive situation to attempt the “Patanjali” items.

Now “Brand Patanjali” had ready buyers

Yes, they were not the panacea of everything as (frequently) guaranteed, but rather the toothpaste was on a par with some other in the business sector, just like the oils, similar to the concentrates, and as was everything else.

What’s more, think about what, Patanjali over waged even its own fabulous record in the circulation office.

Parachute Advansed #KhulKeKheloHoli

 

This Holi, Parachute Advansed, the hair oil brand from Marico rolled out a memorable 3-minute film called #KhulKeKheloHoli, in which it encouraged people to let go their inhibitions and play with colours like no one’s watching. The film set in an old age home was received positively. On social, a Dubsmash contest invited users to share their holi song videos, while a blogging contest asked people to share stories of their childhood holi festival celebrations.

The brand leveraged the long standing association of oiling before Holi for damage free great hair and took it a step further by encouraging consumers to relive the original spirit of Holi and enjoy the festival to its fullest fervour.

Making the emotional story come alive in addition to television advertisement was a long format digital film that garnered 6.5 Million views. The campaign supported by outdoor, mobile, on ground and e-commerce activations has been one of our most talked about campaigns.

HDFC Life #MemoriesForLife

In a long-termed vision, HDFC Life built a digital platform called ‘Memories for Life’ where one can leave memories for their loved ones in the form of recorded videos and text messages. One can record their messages online or create a scrapbook for their messages, and schedule them to be sent to their chosen recipient. At the centre of the campaign is a touching 2-minute film, while social amplification was being achieved via contests. People were invited to leave messages for their loved ones for Valentine’s Day….

The digital platform will be launched via an integrated campaign designed for both offline and online media. With this, Leo Burnett continues to create acts and solutions that trigger a larger and much sought-after change for brands.

The idea comes from the customer understanding that often a lot is left unsaid in the strife for securing the future of loved ones. Here’s how it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it, and HDFC Life is committed to ensure its delivery.

This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money

Mahindra Mojo #BornForTheRoad

This May, Mahindra Two Wheelers launched a stylish campaign called “Born for the Road,” for its flagship 300 cc tourer motorcycle, Mahindra MOJO. The campaign celebrated the spirit of riding with a MOJO Tribe anthem, while a choice of trails across the country served to bond the tribe. A website and a mobile app together served as a one-stop destination for all aspiring touring enthusiasts and a place for the MOJO tribe to share their trail stories.

Speaking about the campaign, Naveen Malhotra, Sr. General Manager – Marketing and Product Planning, Mahindra Two Wheelers said, "Our highly impactful brand campaign for Mahindra Mojo has been created to generate high consumer awareness and promote the brand ethos. This ‘Born For The Road’ campaign brings alive the trademark features of the MOJO that are loved by our customers. The unique concept of promoting brotherhood in an engaging manner is sure to grab the attention of viewers. In our endeavour to reach out to a wider and younger audience, we have supported this new campaign by engaging various social media platforms through innovative initiatives like #BornForTheRoad and SpinTheKnife.”

Amazon India ‘#WeIndians’

This April, the ecommerce giant had launched a quirky digital driven campaign, ‘We Indians’ that celebrated our weird cultural traits, while a series of films sought to address our major concerns about online shopping. Each of the videos captured our distinct quirks and tied it back to the brand: a woman crossing the road by using her hand as a stop signal, a man booking himself a seat on a crowding bus by dropping a handkerchief from the window, and many more. Visuals and contests helped amplify the buzz on social media.

Commenting on the launch of the campaign, an Amazon India spokesperson said, “Our brand always tells a story that the customers feel connected to and in a manner that is simple to understand and relevant. It’s about being a part of their lives at the right time and at the right place. On the same lines, our new campaign theme, #WeIndians, conveys many benefits that Indian consumers seek while making their purchase decisions, including original and genuine products, convenience of easy returns and experience of fast and on-time delivery.

“As always, the new campaign takes the route of everyday situations in an Indian consumer’s life and the customer’s intrinsic responses to these situations,” the spokesperson went on to say, adding, “Continuing with Amazon.in’s trademark desi style, #WeIndians campaign effectively celebrates Indian style, using interesting narratives and established how our offerings and services are in complete sync with what the consumer wants.”

Lenovo India ‘#ScienceOfCool’

For the Yoga 900 and Tab 3 PRO digital promotions, Lenovo India went full out on videos decoding cool with the help of stand-up comedian Sahil Shah. Sahil tried to decode the science behind viral videos on the internet, users were invited to share their favourite videos, everything was housed at the ‘Science of Cool’ portal, the playlist also had cool videos describing the new devices’ features. Engagement was built with fun, creative contests.

According to Lenovo, the machine that comes with an Intel Core i7 processor is the thinnest and lightest 13-inch Windows 10 convertible laptop. Priced at Rs. 1.22 lakh in India, the machine has been aimed at lifestyle users rather than professionals added The Financial Express.

To promote this machine and the Yoga Tab3 Pro, a multimedia masterpiece, Lenovo India launched the ‘Science Of Cool’ digital campaign in association with its digital agency Experience Commerce.

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Lipton Ice Tea #100DaysOfSummer

This summer, the ice tea maker launched a massive #100DaysOfSummer campaign associating itself as the beverage of the season. The brand refreshed traffic cops at the busiest junctions and captured the story on a video, inviting people to do the same for strangers. Social media was populated with videos, visuals, gifs that included chilled beverage recipes, hilarious skits and more with Lipton Ice Tea by comedian Jose, magician Neel and recipe maker Shailarna.

There are a set of awesome people, for whom its business as usual even if its a 40 degree day. You could feel like you’re moments away from a heat stroke, but these phenomenal citizens continue to toil away, without a crib. Traffic cops.

There’s far too little ever being said about them or done for them. Lipton did a really thoughtful campaign, saluting the spirit of these unsung heroes in a simple, sweet and fun way. They  distributing bottles of ice tea to these unsung heroes and through this commendable gesture they encouraged viewers to go ahead and do the same and help these heroes of our streets.

Britannia Good Day #SmileMoreForAGoodDay

This September, Britannia Good Day had launched “Smile More For a Good Day” with brand ambassador Deepika Padukone to reinforce the importance of smiling more often. On social media, Good Day began spreading the word with engaging visuals. Social influencers from various walks of life were also leveraged to amplify the new brand philosophy.

Britannia Good Day believes that we live in a world where Pokemon are easier to find than smiles and asks if we smile enough? Bringing one of the kindest and simplest gestures known to mankind to the fore is Britannia Good Day's new campaign Smile More for a Good Day.

Through this campaign, the brand attempts to bring back the smiles that have faded from people's lives and encourages them to smile more. Aligned to the brand's philosophy 'It's a smile that makes a Good day', the campaign captures the everyday smiles that helps cut across barriers, brings people closer and spreads happiness.

TATA Salt #NamakKeWasstey

This Rio 2016, Tata Salt, one of the sponsors of the Indian Olympics contingent, had launched ‘Namak Ke Waastey’, an integrated campaign to build awareness, pride and respect for our athletes. Compelling stories talked about four Olympics aspirants and what they’ve undergone to be at the level they are at. Prior to unveiling the video stories, teaser visuals asked users to identify the athletes with the help of the given clue. Later cover photos were made available for download.

Indian Olympic participants often hail from humble backgrounds and tirelessly work towards their goal to win a medal for the country. This they do with their sheer passion for sports and love towards the country, and often with minimal support. To encourage such passion, Tata Salt has, therefore, tied up with the India Olympics Association (IOA) as the sponsor of the Indian Olympics contingent. Through this ad campaign, the brand aims to generate awareness about less sensational sports and win mass support for the players representing the nation at Rio this year.

Vodafone IPL 2016

Vodafone, sponsor for Vivo IPL 2016, indulged in a range of offline and online engagement activities this IPL. It created a cheer slogan, #Hakke Bakke to help spread the joy and spirit of cricket amongst fans and promoted it via influential YouTube channels. Cricketers and celebrities were roped in to show their moves too; in partnership with Twitter, it rolled out Zoozoo emoji for every tweet with #BeSuper and #HakkeBakke.

Key highlights of the campaign

Vodafone SuperFan: The Vodafone SuperFan is back this year too. Vodafone customers can win a money-can’t-buy experience of watching the IPL match with full hospitality, meet the winning captain and get an autographed match ball. Customers need to simply SMS SUPERFAN to 199 and the winners will be selected basis a lucky draw.

Vodafone FanArmy: Vodafone also gives an opportunity to customers participating in the Vodafone SuperFan to be a part of the Vodafone FanArmy.

Vodafone SuperAlbum: One of the marquee initiatives this IPL is the Vodafone SuperAlbum. Click a picture with Zoozoo and be part of the Guinness World Record. Spot the Zoozoo at stadiums where the matches are being held and at Vodafone stores near you. Click a picture and become a part of the world’s largest online photo album with a mascot/ mannequin.

Dance to #HakkeBakke: Vodafone has specially created a cheer slogan – ‘Hakke Bakke’, to help spread the joy and sprit of cricket amongst fans. This anthem will be promoted across all mediums, including an online video featuring popular dance artist of film ‘ABCD’ fame – Lauren Gottlieb. As the tournament progresses, Vodafone will give an opportunity to the fans to become a part of Vodafone SuperCheer.

Vodafone SuperCheer: Cheer for your favourite IPL team with specially created Vodafone SuperCheer slogan. Vodafone SuperCheer also invites fans to create a crowd-sourced mash up video of the Vodafone Cheer Slogan. Record the Cheer with Dubsmash or any other relevant medium in your own renditions and become part of a music video with stars.

Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008.